Ford 400 vs. Chevy Rock & Roll 400

Ford received over $5.98 million dollars in exposure during the season ending Ford 400. Its entitlement sponsorship delivered $1.97 million in exposure at a Quality Impact Score of .670. It also received over five minutes in on-screen time from its track sponsorship which had a QI Score of .254.

Chevrolet meanwhile received a total of $9.76 million in total exposure during the Chevy Rock & Roll 400 race. Chevy’s race entitlement exposure delivered $2.00 million in exposure and had a QI Score of .564, over a hundred points lower than Ford’s. Chevy saw more in total value from the race thanks to an increase network graphics buy which delivered them over $2 million more in value than Ford. Having more cars on the track and running up front (including Chevy 400 race winner Jimmie Johnson) also contributed to Chevy besting Ford in this battle of the car manufacturers.

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